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The America construction market is a $1B+ business. It is also a leading indicator of the health of the economy - the first industry to decline as market downturns approach, and the first to turn up as the economy begins to recover. Construction product manufacturers are, therefore, perpetually in a tough market. PerformaMetrics built a dashboard for one manufacturer to measure and monitor the total dollar value and square foot area of market opportunity for the upcoming 12 months. Data is automatically updated each month so the company has a rolling 12-month advance look at their marketplace. Internal sales data is integrated into the dashboard with the external construction market data so management can measure market opportunity, market penetration, and each salesperson's performance relative to his/her territory's opportunity.

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